CASTLE HILL
CONSULTATION.

DUDLEY IS IN THE MIDST OF AN EXCITING NEW CHAPTER IN ITS HISTORY

The updated vision for Castle Hill comprises three main elements:

Next phase of development for Dudley Zoo & Castle.
New University Centre to expand the Town’s Learning Quarter.
Improved public open spaces and footpaths from Castle Hill to Dudley town centre.

A £25million bid was submitted to the government in 2021, to help fund a ‘university park’ in Dudley via the Towns Fund.

The successful bid secured funds for the Higher Education complex at Castle Hill.

Consultation

Extensive stakeholder and community engagement activities have been conducted as part of the development of the Towns Fund Bid.

Engagement activities included:

Hard copy questionnaires and supporting documents were hand delivered to properties within a ¼ mile radius of Dudley town centre
Campaign roll out included advertisements placed in local newspapers, online and across social media.
The consultation was promoted via our organic social media accounts (audience of approximately 47,000 people) and e-bulletins (audience of approximately 28,000 people)
A stakeholder map was developed and all were provided with the electronic questionnaire and supporting documents.
Virtual engagement sessions were organised with community groups, businesses, ward members, internal council staff and faith groups. Mentimeter was used to gauge live feedback.
A virtual engagement session was held for representatives from the deaf community with signers.
Alternative formats of the consultation and supporting documents were created and made available online including audio versions, and they were translated to several community languages. Members of the disabled community were also emailed directly and large print versions were posted out.
Ward members were provided with the electronic questionnaire and supporting documents to share with their constituents.